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Theobroma

Personal Project

In Greek, the term 'Theobroma' directly translates to "food of the gods" so our brand identity aims to reflect the captivating allure of Greek mythology combined with the artistry of chocolate-making. The colour palette, features jewel tones and of Topaz, Rose Quartz and Ruby inspired by the vibrant hues of ancient Greece, and invokes a sense of opulence and mystery.

The logo features nods to greek mythology including the laurel wreath crown and three stars that pay homage to Orion's Belt: Alnitak, Alnilam, and Mintaka . Moreover, the individual packaging and flavours include further nods to their Greek Myth origins (e.g. Persephone and the significance of Pomegranates). 

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